以往因剛踏入圖庫不熟悉投稿平台,所以第一要務就是,先別想太多,有作品就大量上傳,直到熟悉平台需要的作品規格和操作(先求有,不管質,大量練習到精熟),目前操作已熟練,第二目標,要針對平台需要的主題,產出主題作品,到了求質不求量,和同好交流後,發現有供圖者日歷和電商日歷這些東西,可以免除亂槍打鳥,更集中買家需求主題,也更有方向和頭緒,作主題作品(不求量,追求質和思考架構,增加產品價值)。可先參考各家圖庫的發展主題,在訂下每月主題來發展、創作。
以下就vecteezy calendar做一些簡單的分析和觀察,幫助自己在創作中更有想法和靈感,方便安排日期計畫與排程,開始燒腦產出!他的日曆已經連結作品範本,真是貼心啊!
month月份 | content to create節日主題 | deconstruct解構 |
1 Janurary | Ramadan (Muslim) – April 2 – May 2 World Health Day – April 7 Tax Day (US) – April 15 Easter (Christian) – April 17 Earth Day – April 22 | 以日期來看:要在圖庫賣出節日元素,要提早三個月上架通過。 |
2 February | Eid al-Fitr (Muslim) – May 2-3 Cinco de Mayo (Mexico) – May 5 Vesak (Buddhist) – May 6 Kentucky Derby – May 7 Mother’s Day – May 8 Memorial Day (US) – May 30 Graduation – Late May / Early June | 以通用節日來看:如父母親節、畢業季、情人節等,提早三個月動作,作品大量上傳,較有優勢排在架上首頁。 |
3 March | Tour de France – July 1-24 Juneteenth (US) – June 19 Father’s Day – June 19 Start of Summer (Northern Hemisphere) – June 21 | 以地區來看:圖庫是國際比賽,行銷全世界,懂得文化特色和文化精隨,較有優勢。 |
4 April | Canada Day – July 1 Independence Day (US) – July 4 UEFA Women’s Euro 2022 – July 6 -31 Bastille Day (France) – July 14 Eid al-Adha (Muslim) – July 9-10 | 以文化來看:圖庫大戶以歐美客為大宗,眾所皆知的聖誕節,競爭者多,空間小,那獨立節呢?是否尋找較冷門的市場,看看空間如何呢? |
5 May | Pakistan celebrates it’s platinum (75th) Independence Day – August 14 India celebrates it’s platinum (75th) Independence Day – August 15 Back to School – Late August / Early September | 以時事議題來看:報章雜誌需要的報導的主題,會爆下載量。投稿也需胸懷國際、時事、議題。 以自己方便發展的小議題佈長線:如親子、長者、生活議題等。 |
6 June | Labor Day (US) / Labour Day (Canada) – September 5 Brazil celebrates its bicentennial Independence Day – September 7 Rosh Hashanah (Jewish) – September 25-27 Patriot Day (US) – September 11 Start of Fall (Northern Hemisphere) – September 22 Sharad Navaratri (Hindu) – September 26 – October 4 | 以地區文化來看:必定要發展自家文化特色主題為首要,且冷門小眾可以是發展市場,想想自己參加閩南語、華語和英語比賽,何者勝率高呢? |
7 July | Breast Cancer Awareness Month – October Yom Kippur (Jewish) – October 4-5 Dussehra (Hindu) – October 5 Sukkot (Jewish) – October 9-16 Indigenous People’s Day – October 10 Thanksgiving Day (Canada) – October 10 Rugby League World Cup in England – October 15 – November 19 Diwali (Hindu) – October 24 Halloween – October 31 | 以客戶來看: 在名單上看到很多長期被忽略,但看起來也是大戶的客人,Jewish,Mexico,Northern Hemisphere,有興趣賣東西給他們嗎? |
8 August | World Cup in Qatar – November – December Election Day (US) – November 8 Veterans Day (US) – November 11 Thanksgiving (US) – November 24 Black Friday – November 25 Cyber Monday – November 28 Giving Tuesday – November 29 | 看起來11到12月是美國的下載大月阿!八月就要提前多關注了! 11月到12月也是西方國家假期日,送禮開始,電商購物開戰起跑! |
9 September | Hanukkah (Jewish) – December 18-26 Start of Winter (Northern Hemisphere) – December 21 Christmas – December 25 First Day of Kwanzaa – December 26 Boxing Day (UK) – December 26 New Year’s Eve – December 31 | 聖誕新年主題做膩了嗎? 較耳不熟也不能詳的節日,還蠻吸引人的!趁機學習歷史文化,發展新主題。 |
10 October | New Year’s Day – January 1, 2023 Martin Luther King Jr. Day (US) – January 16, 2023 Chinese New Year – January 22, 2023 | 逆向思考 中國年/東方偉人/東方人主題 |
11 November | Black History Month (US) – February 2023 Super Bowl (US) – February 12, 2023 Valentine’s Day – February 14, 2023 Presidents’ Day (US) – February 20, 2023 Mardi Gras – February 21, 2023 | 逆向思考:如何呈現東方或不同文化的以下主題 運動/情人節/投票主題 |
12 December | Women’s Day – March 8, 2023 March Madness (US) – March 14 – April 3, 2023 Purim (Jewish) – March 6-7, 2023 Saint Patrick’s Day – March 17, 2023 Start of Spring (Northern Hemisphere) – March 20, 2023 | 休息充電!和大客戶一起休息 看書、看各國休閒娛樂,收集資料 或畫新年目標、過年、國內時事 |
分析後的思考點
1.熱門與冷門的抉擇
看了範例和主題,個人想從冷門小眾市場開始切入。
2.西方與中方市場
主力發展個人特色市場。
3.個人能力與偏好
以能力和時間來論,先選三個主題,大量發展,直到精熟、有元件和模板,就可重新搭配,減少從零開始的時間。開始來做囉!看看效果如何?