https://www.behance.net/videos/0f477e39-7472-4151-9180-c6b7716d9a6d/Ingredients-for-a-Successful-Content-Calendar-EN (以食物料理為主題的創作相關訊息和關鍵字、標題內容,可點連結進入觀看)
adobe stock 會email一些幫忙產出與創作內容的資料和影片到contributor的信箱,但我常常沒點開來看,趁過年放假隨意點開,當youtube看看,發現裡面還有蠻多好內容,平時應該多參考其中內容和要求,做一些重點筆記和調整創作表現方向。
Title and keywords tips 點此有更完整的內容
1.Title should be concise:70 characters is ideal,although the system allows up to 200
2.Title are searchable and become URL
3.Include all the important words from the title in the top 10 keywords for an
extra “bump” in search relevance.
4.Keyword order matters, with the first 10 affecting search results the most.
5.Simple is better—be descriptive, not verbose. The ideal number of keywords is 15 to 35, but please keep it under 50.
影片中有提出這五點,順便觀察自己最近的作品做調整,原來平台有那麼多資料,應定時看看更新資訊。
1.2022以前都會寫title長達100字以上,原來平台偏愛70字,標題需精要,70字為佳。
2.變成URL?不太懂意思,但我猜想應是在網路上容易SEARCH、常搜字,熱門發燒字為佳,當然不要拼錯字!
3.在TITLE中最重要的10個字,也重覆在前10個關鍵字裡。這個我一直在做,我發現如此練習,考TOEIC的照片題會變簡單喔!看到照片就先想出最關鍵的TOP 10 KEYWORDS
4.關鍵字順序很重要,前10個字對搜尋的結果影響最大-哇!哇!哇!這點我真不知道,平常都亂排ㄟ,還以為前後都一樣,重要的眉角(筆記中),今天之後首先改進!
5.不要冗長,要精簡重要,關鍵字15-35為佳-之前敘述和關鍵字都寫好寫滿,原來更受歡迎的方式是簡單、說重點。
接下調整方向:敘述(title)70字、關鍵字(keywords)前10最重要,至多35個即可。
接下來是寫Title/Description,以food為例:
•Type of Food: Use the most specific singular noun to describe the food
(pizza, apple, cocktail, tiramisu).
• Food Description: Use descriptive terms about the food’s color, texture,
taste, qualities or cultural significance (green, fresh, savory, organic,
Italian, celebration).
• Cooking Technique: If known, describe the cooking technique
(bake, grill, steam, boil).
• Conceptual or Trend: If applicable, use conceptual or trend keywords
to describe the food (artisan, healthy, indulgence).
•Food Related Objects: Describe any important food related objects
(tajine, cutting board, platter).
Exercise實作與練習
TITLE: ?
TOP 10KEYWORDS AND 15 KEYWORDS ?